Alex began his career in digital in 2014, working independently under his own name: building websites, managing Google Ads campaigns, and learning as much as he could about what genuinely helps businesses grow. Not just how to make things look good. How to make them work.
That background in digital marketing has always shaped how Brilliant Digital approaches a brief. A website needs to bring in enquiries. It needs to convert visitors into customers. It needs to do something measurable for the business. Design is the vehicle, not the destination.
In 2017, Alex relocated from London to the East Midlands and founded Brilliant Digital as a proper agency. He'd been attending local business networking events, talking to business owners across Lincolnshire and beyond, and seeing the same frustrations up close. Brilliant Digital was built as a direct response to them.
Around 2019, his brother joined the team as a skilled designer and developer, bringing careful attention to detail to every project. That's still the team today. Small, focused, and deliberate.