Writing about
digital marketing.

A strategic rebrand can boost trust, improve user experience, and align your site with your evolving business. Discover the key signs it’s time for a refresh—and how a modern platform like Webflow can help.

Maintaining fresh and relevant content on your website is key to capturing and retaining your audience's interest. Regular content updates not only boost your search engine rankings but also establish your site as a reliable source of information in your niche.

Content repurposing is a powerful method of growth that allows you to capitalize on the sheer amount of content you've created. By optimizing your new piece of content for the platform and format you choose, you increase its chances of performing well.

Learn how to set up your Google Ads campaigns for success in 2020. These six tips will help you get started on the right foot.

Whether you're just starting a business and thinking of building a website, or perhaps you already have a website, in this video we'll look at 13 different ways a website can help your business.

Dive into the strategic use of negative keywords in Google Ads. Explore how they improve campaign performance, strategies for identification, best practices for implementation, and the importance of ongoing optimization.

Are you a business owner looking to attract more visitors, boost visibility, and drive sales? Google Ads is the powerful solution you’ve been searching for! With its vast reach and ability to target specific audiences, it’s no wonder that businesses of all sizes rely on Google Ads to grow and succeed.

Uncover the benefits of Google Ads for small businesses and learn how to avoid common mistakes to enhance your online advertising effectiveness in today's competitive market.

Learn how to use the free, powerful tool that is the Google Business Profile to help your small business get more visibility online and reach more customers.

Boost your traffic and conversions with these tips on how to improve your Google Ads campaigns. Learn how you can get the most out of this powerful tool and achieve successful results with your campaigns.

Struggling with a tight budget? Get creative and use these 9 cost-effective strategies to promote your business without breaking the bank.

Joining a business network can help you increase your reach and build strategic partnerships that can give your company the edge it needs to succeed.

Discover how to use reviews and testimonials to increase trust in your business. Learn why this is important for website credibility.

Learn how you can use visual content to create a powerful first impression and connect with your followers on Instagram.

Learn why landing pages are an essential tool for digital marketing, the different types of landing pages, and the best practices you can use today.

Any successful business understands the importance of having a strong online presence. Your website is often the first point of contact between you and your customers, so it's essential that it makes a good impression.

Want to know how to get the most out of your website? Check out these seven essential tips for maximum conversion rates!

Wondering what social media marketing automation is and whether it could benefit your business? In this article, we'll discuss the definition of social media marketing automation, the benefits it offers, and how you can get started.

Want your website to rank higher on Google? Check out these tips for improving your Google rankings and increasing your website's visibility.

Want to learn how to use social media for business? Check out these tips for effective marketing!

Even in the age of Google Maps and Siri, online directories are still an important part of local SEO. Here's why they matter and how you can make the most of them.

Your business needs a marketing strategy. Here are 15 ideas for creating an effective marketing plan for your small business.

Want more clients from Google? Learn about the 3 ways you can show your business on Google search, so you can attract more visitors and grow your business.

Learn how to add your business to Google Maps and get your company in front of more potential customers.

The Facebook algorithm is one of the most mysterious entities on the web. But if you understand what makes it tick, you can get your posts to show to more people. If we know that, we also have a better chance at getting liked and shared.

Reviews play a big role in your business, they are the bread and butter for any business. In this video, you will get a few tips about how to get more reviews for your Google My Business profile.

Not sure what SEO is or how does it work? Check out this video where we’ll talk about On Page and Off Page SEO, and how you can apply it in your business.

In this video, we going to look at how to create a Facebook business page from scratch, and show you step by step everything that you should have on your page.

Step by step guide of how to set up your WordPress site with Google Analytics.

If you have a small business, looking for ideas on how to promote locally, check out this article where we share a few marketing tips to help you achieve that.

Finishing your first year in business? If you are, then here are a few tips to help you generate more leads online.

Alex Calinov, founder of Brilliant Digital, web design agency based in Peterborough, receives the Notable Networker Award from BNI. BNI stands for Business Network International, a networking organisation with chapters/groups all over the world, where members meet weekly to discuss business and support each other's business by sharing referrals.

Are you new to paid advertising? Don't worry, we've got you covered! Our beginner's guide will give you the basics of paid advertising.

We are excited to announce that Brilliant Digital is now officially a registered trademark, after a successful application with the UK Intellectual Property Office. The Brilliant Digital trade mark extends across classes 35, 42 covering all our core services: web design, web development, website maintenance, digital marketing and all related

So, you have a website, you're getting some traffic, but you're not really seeing the results that you want. You are in the right place as in this video I will be teaching you how to generate more leads for your business using your website.

Alex Calinov has completed a certified training program as a Customer Acquisition Specialist with DigitalMarketer.

Alex Calinov has completed a certified training program as a Digital Business & Website Consultant with WP Elevation.