Allbright Property Maintenance
Allbright Property Maintenance, a building and property maintenance company based in Peterborough, came to us with an existing website that no longer matched their standards. We rebuilt it from scratch with a professional design, SEO-optimised service pages, and a CMS for blog content, backed by training and ongoing maintenance support.
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The starting point
and the problem.
Allbright Property Maintenance had built a solid reputation in the Peterborough area, but their website was holding them back. The existing site looked dated, didn't properly reflect the range of services they offered, and wasn't doing anything meaningful for their search engine visibility. For a company competing in a busy local market, that was a real problem.
They needed a site that looked professional, was easy to navigate, and gave potential clients a clear picture of what Allbright could do for them. Search engine performance was also a priority, since most of their new work comes through people searching for local property maintenance services.
How we made
it happen.
We started with a completely fresh design, giving the site a clean, contemporary look that felt consistent with Allbright's brand and the quality of their work. The layout was built around ease of navigation, making it simple for visitors to find information about specific services, understand the company's background, and get in touch.
Service pages were carefully structured and optimised for search engines, with keyword research informing how content was written and organised. We also integrated a content management system so the Allbright team could publish blog posts and keep their content fresh.
To complete the project, we provided an hour of website training covering content updates, basic maintenance, and SEO best practices. Allbright also chose to continue the relationship with an ongoing maintenance arrangement, keeping the site secure, up to date, and performing well.
What we
delivered.
- 01Full website redesign with a clean, professional look
- 02SEO-optimised service pages based on keyword research
- 03CMS for publishing and managing blog posts
- 04One hour of website training for the team
- 05Ongoing website maintenance included post-launch
- 06Responsive build for mobile, tablet, and desktop
- 07Google Analytics set up to track visitor activity
Allbright Property Maintenance now has a website that genuinely represents their business. The redesign lifted their professional image online, and the search-optimised service pages gave them a much stronger foundation for attracting organic traffic.
With the CMS in place and training completed, the team can manage their blog and update content independently. The ongoing maintenance partnership means the site continues to run securely and stays current without any additional burden on the Allbright team.
What wasn’t working
- Outdated website that didn't reflect the quality of the business
- No SEO strategy or optimised service pages
- Limited ability to add or update content independently
- Poor user experience making it hard to find service information
What we improved
- Modern, professional design that accurately represents the company
- SEO-optimised pages targeting local property maintenance searches
- CMS allowing the team to publish blog posts and update content
- Clear navigation guiding visitors to services and contact details
- Ongoing maintenance keeping the site secure and up to date
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