ProDerm UK
ProDerm UK is a specialist dermatology clinic led by Harley Street consultant Dr Adam Friedmann, with clinics in Cheltenham and London. We designed and built a premium website that reflects the quality of their care and makes it straightforward for patients to understand their services and book appointments.
View live website
The starting point
and the problem.
ProDerm UK delivers expert dermatological care across two clinic locations, led by one of the UK's most respected consultant dermatologists. The standard of their medical work is exceptionally high, but their digital presence did not communicate that quality. They needed a website that would match the premium nature of their services, build confidence with prospective patients, and make it easy to access information about appointments and treatments.
Patients visiting the site needed to feel they were in safe, capable hands from the first moment they arrived. That meant the design, copy, and overall experience all had to convey professionalism, warmth, and medical authority in equal measure. Consultant-led care, same-day appointment availability, and a wide range of dermatology services all needed to be clearly communicated without the site feeling clinical or impersonal.
Before moving into design, we built a detailed wireframe covering the homepage, individual service pages, and the contact and booking flow. This allowed us to align with the ProDerm UK team on the structure and user journey before committing to the visual direction, making the design phase more focused and efficient.
How we made
it happen.
We designed the site with a clean, modern aesthetic built around trust and medical excellence. The layout was developed to bring the clinic's consultant-led credentials to the front, with clear service descriptions, an easy path to booking, and custom-designed testimonial sections to reinforce the clinic's strong reputation. Elegant animations and carefully considered interactions give the site a polished, premium feel without compromising readability or load speed.
Once the design was finalised, we built the site with smooth, responsive performance across all devices. The animation work was handled thoughtfully, with subtle transitions and dynamic interactions that elevate the browsing experience without overwhelming it. The result is a site that feels fast, confident, and genuinely high-end.
To make ongoing management practical for the ProDerm UK team, we built two custom CMS collections: one for blog posts and one for patient testimonials. Both allow the team to add and update content themselves, helping the site stay fresh and relevant as the clinic grows.
What we
delivered.
- 01Premium bespoke design communicating medical expertise and patient trust
- 02Fully responsive build with smooth performance across all devices
- 03Custom animations and interactions for a polished, high-end experience
- 04CMS for publishing blog posts and building search visibility
- 05CMS for managing patient testimonials, displayed throughout the site
- 06Individual service pages designed to guide patients towards booking
- 07Google Analytics set up to track visitor activity
- 08One-on-one website training session included
The ProDerm UK website now accurately reflects the standard of care the clinic delivers. Prospective patients arrive at a site that immediately communicates expertise and approachability, with clear information about services, consultants, and how to get in touch. The testimonial system gives real patient feedback a prominent place throughout the site, reinforcing the clinic's strong reputation.
The blog CMS gives the team a practical way to publish new content and build organic search visibility over time. Together, both CMS collections mean the site remains useful and current without requiring developer involvement for routine updates.
Since launch, the website has been consistently praised by people who see it, including the client himself, who noted it was already ranking well on Google. It gives ProDerm UK a digital platform that matches their standing as one of the UK's leading dermatology practices.
I had Brilliant Digital construct the website for my dermatology clinic ProDermUK and they did an absolutely fantastic job. Everyone who sees the website thinks it's amazing and I fully agree. Alex, the CEO is so easy to work with and a really nice guy, easily available if there are any queries. The quality of the website is superb and it's already ranking really highly on Google. I wouldn't hesitate to recommend Alex and the team at Brilliant Digital. 5-stars all day long. Many thanks. Adam
You might also like
these projects.
Ready to start
something brilliant?
Every project in our portfolio started with a conversation. Tell us about yours and we'll show you what's possible.