Between Head & Heart
Between Head and Heart, the brand of voice and public speaking coach Ekaterina Valeeva-Farrington, needed a digital platform that captured her unique methodology and helped her reach a wider audience. We built a custom website with email and newsletter integration, a blog CMS, and a training session to give her full control from day one.
The starting point
and the problem.
Ekaterina Valeeva-Farrington had developed a distinctive approach to voice work, public speaking confidence, and body-mind awareness, but her reach was limited without a strong online presence. Between Head and Heart needed a website that could communicate her methodology clearly, attract new clients, and serve as an ongoing platform for sharing her ideas.
The site also needed practical tools: a way to build and communicate with an email list, and the ability to publish blog content that would establish her voice and keep her audience engaged.
How we made
it happen.
We designed a bespoke website that captured the distinctive feel of the Between Head and Heart brand. The interface was built to be visually engaging and easy to navigate, giving visitors a clear sense of what Ekaterina does and how her approach works.
Email sign-up and newsletter functionality were integrated directly into the site, giving Ekaterina a direct channel to her audience. A content management system was built in for blog publishing, making it straightforward to share articles, reflections, and insights on a regular basis.
We concluded the project with an hour of website training, walking Ekaterina through content management, blog publishing, and newsletter dispatch so she could run the site confidently and independently.
What we
delivered.
- 01Bespoke website designed to reflect the brand's unique identity
- 02Email sign-up and newsletter integration for audience building
- 03CMS for publishing and managing blog posts and articles
- 04One hour of hands-on training covering all site management features
- 05Fully responsive design across all devices
- 06Google Analytics set up to track visitor activity
Between Head and Heart now has a platform that properly represents Ekaterina's work and gives her the tools to grow her audience. The email integration means she can build and maintain a subscriber list, while the blog CMS gives her a consistent way to publish content and deepen her connection with her community.
The training session ensured she left with the confidence and capability to manage everything herself.
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