Floresco Training & Coaching
Floresco Training & Coaching, founded by Bev Thorogood in 2017 to support women navigating midlife transition, needed a website that felt as warm and empowering as the work itself. We built a custom site with email and newsletter integration, a clear layout for services and resources, and hands-on training so Bev could run it herself.
The starting point
and the problem.
Bev Thorogood had been running Floresco Training & Coaching since 2017, offering personal and group coaching to women navigating the specific challenges of midlife. Her methodology was distinctive and her client outcomes were strong, but her online presence wasn't reflecting that or reaching the audience she wanted to connect with.
The new website needed to feel welcoming to the women she worked with, communicate her approach clearly, and give her practical tools to build and maintain a community around her coaching work. Email and newsletter functionality were a priority, as was the ability to update and publish content without relying on external help.
How we made
it happen.
We designed a site built around Floresco's audience, using calming tones, considered imagery, and a layout that felt approachable and clear. The goal was to reflect the spirit of Bev's work, giving visitors an immediate sense of who she is and how she works before they'd read a single word.
Email sign-up and newsletter functionality were integrated so Bev could build a subscriber list and communicate directly with her community on an ongoing basis. The site was built to be mobile-responsive, recognising that most of Bev's audience would be browsing on their phones.
The project wrapped up with an hour of comprehensive training covering content management, newsletter dispatch, and general maintenance, ensuring Bev had the skills and confidence to keep the site active and engaging independently.
What we
delivered.
- 01Bespoke website reflecting the warmth and empowerment of the brand
- 02Email sign-up and newsletter integration for community building
- 03Mobile-responsive design for all screen sizes
- 04One hour of training covering content, newsletter, and site maintenance
- 05CMS for updating content and keeping the site current
- 06Google Analytics set up to track visitor activity
Floresco Training & Coaching now has a website that truly represents Bev's work and gives her the tools to build her community online. The email integration supports her in staying connected with clients and potential clients, while the site's warmth and clarity reflect exactly what Floresco is about.
Bev left with the confidence and capability to manage everything herself, keeping the site current as her coaching offer grows.
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