Frank Modern
Frank Modern, a top-rated estate agency launching in Peterborough, needed a professional website to match their modern brand and support their property listings from day one. We designed and built the full site, integrated their property CRM, and delivered training so the team could manage listings and content independently.
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The starting point
and the problem.
Frank Modern were launching their estate agency with clear ambitions: to be seen as a modern, professional alternative in the Peterborough property market. They needed a website that reflected that positioning from the start. A generic template would undermine the brand they were building, so the site had to feel distinctive and well-considered.
Practically, they also needed the website to function as an operational tool. Property listings needed to stay current, which meant connecting the site directly to their CRM rather than relying on manual updates. Any delay between a property going live in their system and appearing on the website would create problems for both the team and prospective buyers.
How we made
it happen.
We began by getting under the skin of the Frank Modern brand: their target audience, their market positioning, and how they wanted to be perceived against established local competitors. The design we produced is clean and modern, with property listings as the focal point and clear navigation that makes browsing straightforward on any device.
A critical part of the build was integrating the website with StreetCRM, Frank Modern's chosen property management system. This connection means property listings update automatically, client enquiries feed directly into their workflow, and the team spend their time on clients rather than manually synchronising data between systems.
Before handover, we ran a comprehensive one-hour training session covering how to post new listings, update content, and manage the site day to day. Frank Modern then signed up for ongoing maintenance, keeping the site secure and current as their business grows.
What we
delivered.
- 01Bespoke website designed and built for a new estate agency launch
- 02Clean, professional design with property listings as the centrepiece
- 03Full integration with StreetCRM for automatic property listing updates
- 04CMS so the team can update content and manage the site themselves
- 05One-hour training session covering listings, content, and site management
- 06Ongoing website maintenance package for long-term support
- 07Google Analytics set up to track visitor activity
Frank Modern launched with a website that immediately positioned them as a serious, professional presence in the Peterborough estate market. The StreetCRM integration has removed the manual work of keeping listings current, freeing the team to focus on clients.
The training we delivered meant the team were confident managing the site from day one. Ongoing maintenance means they can focus on growing the business knowing their website is in good hands.
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