Hairy Dogs
Hairy Dogs is a Market Deeping-based business offering premium dog grooming services and ethically sourced pet products. We designed and built a bespoke e-commerce website that gives the business a vibrant, professional platform to showcase both their grooming services and their product range.
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The starting point
and the problem.
Hairy Dogs has built a loyal following around a clear purpose: putting dogs' wellbeing first, inside and out. Their grooming services are personal and attentive, and their product range is carefully chosen for quality and ethical sourcing. But their existing website did not communicate any of this well. The site had a generic layout with limited brand identity, uninspiring visuals, and a product structure that made browsing feel unintuitive.
Customers landing on the site had no clear sense of what made Hairy Dogs different from any other pet grooming and retail business. The product pages lacked the context and storytelling needed to explain why each product was chosen, and the grooming services were not presented in a way that conveyed the level of personal care on offer. The site was not turning visitors into customers as effectively as it should.
They came to us looking for a website that felt as considered and personal as the service they provide. The design needed to capture the warmth and personality of the brand while also delivering a proper e-commerce experience with clear product organisation and a smooth purchase journey.
How we made
it happen.
We designed a custom site with a strong visual identity, bold hero sections, and a consistent aesthetic that runs through every page. The design brings the warmth and character of the Hairy Dogs brand to life, with vibrant imagery, clear product categories, and a layout that makes exploring the site enjoyable rather than functional.
The product range was structured to help customers find what they are looking for quickly, with filtering by protein and health benefit making it straightforward to discover the right products for individual dogs. Grooming services were given their own space, with clear descriptions and visual support that communicates the personal, attentive nature of the care on offer.
The site was built as a fully responsive e-commerce platform, with smooth animations and intuitive navigation throughout. The product pages and service descriptions are designed to inform and reassure, making it easy for customers to explore, understand, and purchase with confidence.
What we
delivered.
- 01Bespoke e-commerce design with strong visual identity and consistent brand aesthetic
- 02Clear product categories with filtering by protein and health benefit
- 03Dedicated grooming services section with descriptions and imagery
- 04Dynamic product displays and curated collections
- 05Smooth animations and intuitive navigation throughout
- 06Fully responsive across all devices
- 07Google Analytics set up to track visitor activity
- 08One-on-one website training session included
The new Hairy Dogs website gives the business a platform that matches the quality and personality of what they offer. Customers can now explore grooming services and ethically sourced products through a site that feels consistent, trustworthy, and genuinely reflective of the brand.
The improved product structure and dynamic displays make browsing more enjoyable and purposeful. Customers can filter products by specific criteria, which makes the purchasing journey more relevant and less overwhelming, particularly for customers who are new to the range.
The client was delighted with the result, grateful for the patience and clear guidance throughout the process. The site gives Hairy Dogs a strong digital foundation to grow from.
We had our website hairydogs.co.uk upgraded by the team at Brilliant Digital and are so pleased with the results! I can't thank Alex enough for his patience with us and clear guidance!
What wasn’t working
- Generic layout with limited brand identity
- Uninspiring visuals and lack of personality
- Weak product categorisation with no filtering
- No storytelling around the grooming services or ethical sourcing
- Did not reflect the quality of products or level of personal care offered
What we improved
- Premium custom design with strong and consistent visual branding
- Clear navigation with product filtering by protein and health benefit
- Dedicated grooming services section that communicates the personal care on offer
- Enhanced storytelling around ethical sourcing and dog wellness
- Dynamic product displays with curated collections
- Fully responsive e-commerce experience across all devices
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