Jo L'acqua
Jo L'acqua is a jewellery brand known for its high-quality sterling silver pieces. We built a bespoke e-commerce website that moved the business beyond Amazon and gave them a direct sales channel, complete with training and an ongoing maintenance package.
The starting point
and the problem.
Jo L'acqua had been selling exclusively through Amazon, which gave them a sales channel but none of the brand presence or customer relationship that comes with owning your own platform. On a marketplace, every product sits alongside competitors; there is no brand story, no designed experience, and no direct line to the customer after a purchase.
Moving to their own e-commerce website meant giving Jo L'acqua full control: over how their pieces are presented, how customers discover them, and how the brand communicates over time. The site needed to be beautiful enough to showcase sterling silver jewellery at its best, and functional enough to handle the full sales process independently.
How we made
it happen.
We opened the design process by focusing on what makes Jo L'acqua's jewellery distinctive: the detail and craftsmanship of sterling silver work. The site uses elegant typography, a considered colour palette, and high-resolution product photography to give each piece the attention it deserves. The result is a browsing experience that feels far removed from a marketplace listing.
The e-commerce platform was built to support the full purchasing journey: detailed product listings, secure checkout, and support for multiple payment methods. Crucially, Jo L'acqua now owns their customer data and sales history, giving them insight and control that was simply not available through Amazon.
We ran a one-hour training session after launch, covering inventory management, order processing, and content updates. Jo L'acqua also opted for our website maintenance package, covering ongoing security updates, software patches, and technical support to keep the platform running reliably.
What we
delivered.
- 01Bespoke e-commerce website moving sales from Amazon to an owned platform
- 02Detailed product listings with high-resolution imagery for sterling silver pieces
- 03Secure checkout supporting multiple payment methods
- 04Full inventory management and order processing for the team
- 05Ongoing maintenance package covering security, updates, and technical support
- 06One-hour training session covering product management and order handling
- 07Google Analytics set up to track visitor activity
Jo L'acqua now has their own branded e-commerce destination, entirely separate from the constraints of a third-party marketplace. The site presents their jewellery exactly as it deserves to be seen, and customers have a direct, trusted route to purchase.
Owning the platform means Jo L'acqua can build lasting customer relationships, retarget past buyers, and grow the brand on their own terms. The maintenance package ensures the technical side is always looked after, leaving the team free to focus on the jewellery.
What wasn’t working
- Sales entirely dependent on Amazon, with no owned brand presence
- No direct relationship with customers or access to sales data
- No control over how products were presented or discovered
What we improved
- Own branded e-commerce website presenting jewellery at its best
- Full customer and sales data owned by the business
- Direct purchasing journey with secure checkout and multiple payment options
- Ongoing maintenance ensuring the platform stays secure and up to date
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