Robert J. Goodson
Robert J. Goodson Ltd., an independent insurance broker with access to over 130 agencies, needed a website that reflected their expertise and the trust they'd built with clients over many years. We designed and built a professional site with detailed service information and a training session so the team could manage it themselves.
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The starting point
and the problem.
Robert J. Goodson Ltd. had built a strong reputation as an independent insurance broker, known for tailoring commercial and personal insurance policies to the precise needs of each client. With access to over 130 different agencies, they could offer something most brokers couldn't, but their digital presence didn't communicate that advantage.
Existing and prospective clients needed to be able to find clear information about the range of policies available, understand the Goodson approach, and know how to get in touch with confidence. The website needed to convey trust and professionalism from the first moment someone landed on it.
How we made
it happen.
We designed a professional, easy-to-navigate website that communicated the breadth and depth of Robert J. Goodson Ltd.'s services clearly. The design conveyed security and reliability, using detailed service descriptions, clear calls to action, and a structure that made it simple for visitors to find what they were looking for.
The site was built to be responsive across all devices and featured a logical navigation structure that allowed users to move between different service areas and contact the team without friction. Content management functionality was built in so the team could update information, add new content, and keep service details current as their offerings evolved.
We finished the project with an hour of training, covering content updates, page management, and basic maintenance tasks.
What we
delivered.
- 01Professional website reflecting the firm's expertise and trustworthiness
- 02Detailed service information covering commercial and personal insurance
- 03CMS for updating content and keeping service details current
- 04Responsive design across all screen sizes
- 05One hour of website management training for the team
- 06Google Analytics set up to track visitor activity
Robert J. Goodson Ltd. now has a website that properly represents their position as a trusted, specialist insurance broker. The site gives both existing and prospective clients clear, accessible information and makes it straightforward to get in touch.
The training gave the team the skills to maintain and update the site themselves, keeping it relevant as their services and the wider insurance market change.
What wasn’t working
- Digital presence not reflecting the firm's depth of expertise
- No clear way for prospective clients to explore services online
- Limited ability to update content or keep information current
What we improved
- Professional site conveying trust and expertise from the first impression
- Comprehensive service pages covering all areas of insurance brokerage
- Clear contact pathways for both commercial and personal clients
- CMS giving the team control over content and updates
- Responsive design accessible on any device
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