The Happy Guys Club
The Happy Guys Club, an online programme supporting men through the challenges of breakup and personal transition, needed a website that felt both welcoming and purposeful. We built a custom site with blogging capabilities and CMS access, finished with a training session so the founders could run it entirely themselves.
The starting point
and the problem.
Johannes and Borko founded The Happy Guys Club with a clear mission: to give men a structured, supportive space to rebuild their lives after a breakup. The programme combines resources, courses, and community, and they needed a website that could serve as the digital home for everything they were building.
The site needed to feel warm and approachable rather than clinical, while also being practical enough to house a growing library of content and community resources. It also needed to be something the founders could manage and update themselves as the programme evolved.
How we made
it happen.
We designed the site with the audience in mind, choosing a layout and visual feel that communicated calm, positivity, and forward momentum. The focus was on making resources, courses, and community forums easy to find from the moment someone landed on the page.
A content management system was central to the build, giving Johannes and Borko the ability to publish blog posts, share articles, and update their content library without technical support. The CMS was kept straightforward so regular updates could happen quickly and without friction.
We closed the project with an hour of detailed training covering all aspects of site management: content creation, blog publishing, and general maintenance. The goal was for both founders to leave feeling fully in control of their platform.
What we
delivered.
- 01Custom website designed to reflect the club's mission and tone
- 02CMS for publishing blog posts, articles, and programme resources
- 03User-friendly layout with clear access to courses and community content
- 04One hour of website management training for both founders
- 05Fully responsive design across mobile, tablet, and desktop
- 06Google Analytics set up to track visitor activity
The Happy Guys Club launched with a website that reflects the heart of their programme. Visitors arrive on a site that feels welcoming and purposeful, with clear pathways to the resources and community that the club offers.
Johannes and Borko have full control over their content, and the training gave them the confidence to update the site regularly as their programme grows and changes.
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